Justin Bieber New Fragrance: My World

Get ready for another outbreak of Bieber Fever.

The teenage pop phenomenon Justin Bieber is bursting onto the celebrity fragrance scene, with a twist. Rather than introduce a traditional fragrance housed in a glass bottle, the 16-year-old tween and teen heartthrob has teamed up with the newly formed company Etoile Nation Beauty to introduce wristbands and dog tags infused with a unisex fragrance